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Mark Gaylard is a Director of Business Development for Enterprise Dental Management System (EDMS), and the cofounder of Dental Leadership Organization (DLO). Mark is a man that truly knows a lot about so many aspects of the dental profession, and he shares a great deal of his knowledge here today.

In this episode, Mark discusses the services offered by his firm and the numerous issues that are currently affecting the dental profession, DLO’s upcoming inaugural conference, how dentists are reopening after the quarantine including the extra costs involved, and the government benefits that dentists might consider applying for. He also explains how all the business owners need to bridge from today’s issues to a better post-virus world.

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Highlights:

– EDMS offers dentists three services: the opportunity to capture and analyze the dental practice’s data, national coaching for the dentist community, and legacy planning for dentists that are thinking of either buying or selling a dental practice.
– When recruiting and training dental staff, focusing on the team and the future and having a real vision that the team buys into is a key strategy.
– Social media is now becoming the number one leading driver and funnel for marketing.
– There are many different formulas on how to come up with what a dental practice is worth.
– Overall, dentists are very comfortable financially, but are less comfortable with their mental health.

Quotes:

“It’s my job to maintain and make sure all of these engines are speaking together and that we’re
giving the best quality of service and care to our dental partners.”

“Deliver great content, but deliver it in an environment where there’s high energy, lots of
movement. I always say emotion creates emotion.”

“In order for us to be successful, sometimes we might have to bite the bullet now and invest.”

“I would take the associate route, wash my hands of the trials and tribulations of the business at
the end of the day, do my dentistry, get paid on my production, manage my money and then
plan into my future.”

“Start it today how you want it to look in five years and stick to that plan.”

“The most successful dentists in our business work the least and have nothing to do with the fee
guide and insurance.”

“You’re totally responsible for the results you get out of your business.”

“There’s no company that will give you anything more powerful than a happy patient and asking
for more of those same patients to join your practice.”

“ This is your chance to hit the reset button, to do it the way you want to do it.”

“Plan well and move forward. Keep your head up and know that it is going to get better.”

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Listen to more podcasts by Richard Dri:

Running a Law Firm in the age of COVID-19 with Russell Alexander

Dental Coaching with Angie Drinic

Canada’s Emergency Assistance for Businesses